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AI credits

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An AI credit is the unit that pays for the work of the AI modules. Every plan includes a monthly credit allowance and all AI modules draw from one shared wallet — you buy one pack, not three. Your balance and usage are shown in Automation → AI centre → Overview on the Credits and usage card; the same figures also appear in Settings → Account → Plan limits.

Credits are spent by the three modules you can activate:

  • Internal assistant — works with your data and tools,
  • Web chatbot — answers customers on your public site,
  • AI copywriter — writes and translates shop content.

Each module is switched on and off separately in the AI centre and any combination can be used. Switching a module off deletes nothing — credits, settings and history remain.

The in-app helper (the “Ask AI” panel next to the guides) does not spend credits — it is part of product support and runs at the operator’s expense.

The price of a message depends on the model the module uses — a cheaper model costs fewer credits, a stronger one more. The model price list (credits per message) is shown directly in the AI centre when choosing a model; the rate is the same for every customer.

In addition:

  • different operations (chat, translation, product description) may carry different weights — the breakdown sits next to the model price list,
  • a normal-length message is billed as one; exceptionally long inputs or outputs (for example a very long description with a large knowledge base) count as several messages,
  • a web chatbot answer always costs one rate of the selected model, regardless of its length, of how many steps the chatbot needed for it (for example looking up products), and even when a backup model answers during an outage,
  • not billed: failed calls, repeating the same operation (double-click), and the first brand-profile prefill when activating the copywriter.
Plan Monthly credit allowance
Free trial 50
Beginner 100
Start 300
Growth 1,500
Pro 6,000
Custom individual

Monthly plan credits do not carry over to the next month. They are always spent first — before any purchased credits.

The monthly allowance follows the plan that currently applies, the same one you see in Settings → Account → Plan limits.

  • When you move to a higher plan, the allowance is raised to the new entitlement straight away. Credits you have already used this month still count: for example, after moving from Growth to Pro with 25 credits used, 5,975 of 6,000 remain.
  • When you move to a lower plan, the allowance is reduced to the new entitlement, but never below the credits you have already used this month. Changing your plan never leaves you in debt for what you used before.
  • From the following month you receive the full allowance of your current plan.

When the monthly allowance is not enough, buy a credit pack in the app on the billing screen (Settings → Billing). Ordering creates an invoice; the credits are added once it is paid.

Purchased credits are valid for 12 months and are spent only after the monthly allowance is used up; among purchased packs the one expiring soonest is spent first. The current packs and prices are listed in the pricing and on the billing screen.

When credits are exhausted, the AI modules stop answering and the app says so directly in the reply — including your balance and the price of the operation. Nothing is lost: after buying a pack or with the next monthly allowance the modules continue. The rest of the app (orders, stock, dispatch) keeps running — credits only concern the AI modules.

MitoOps models run without your own key, and their usage is always deducted from your plan’s credits. You connect your own AI provider key (OpenRouter, OpenAI, Anthropic or Google AI Studio) in Settings → Connected apps and use it for your own models: models from your account with the provider, or a custom model that is not on the list. You pay for their usage directly to the provider and nothing is deducted from your credits for them.

Connecting your own key does not change the MitoOps models: they stay on the list and are still billed in credits. If you disconnect your own key, only your own models stop working. If it has been agreed that a whole module runs on your key, the operator sets this up and no credits are deducted for that module at all.